I just wanted milk and gum!
A trip to the supermarket – You pull into a parking spot at your local supermarket and walk up to the store. What do you see? Typically the store will begin its market war with your will power before you hit the front door. Out in front of the store you notice a sale on some fruit, but you did not go to the store for fruit, so you resist and enter the store.
Once inside you grab a cart and get a sense of an overwhelming fresh bread smell from the bakery. You say to yourself…”I don’t need bread but it smells great!” Resisting your urges, you proceed to the dairy section of the store, but it is located in the very back of
the store. Already tempted by inexpensive fruit and great smelling breads, your will power begins to feel the pressure. You can see the milk on the back wall of the store by standing at the opposite end of the aisle. You try to keep your head straight to not get caught up in the cookie section that you are now heading down to get to the milk, when your mind says to yourself…”You know what goes good with that milk?” That’s right cookies!! Darn!!! You start to look at the cookie selection but resist your urges. Feeling good about your decision, you finally make it to the milk. Grabbing the milk and putting it in the cart, 
you regain your composure and tell yourself…”Don’t go down the cookie aisle”. You choose the next aisle over, which happens to be the cereal aisle. That is when it hits you….”Milk goes with cereal, and I am not sure if we have cereal at home”. You begin to look when suddenly you get the whiff of that fresh bread again. Reluctantly grabbing the cereal (that you are unsure you need), you find yourself browsing the cookie aisle again. Before you know it, cookies are in your basket.
Composing yourself, you can see the front of the store to checkout. You get to the front of
the store where you find a really great deal on soda and chips. You think…”Hmmm maybe I will have some friends over to watch the game and BBQ this weekend”. Validating your purchase of chips and soda you throw them into the cart and finally head over to the counter to checkout. You throw your food up on the counter make your purchase and leave. Finally making it out the car you realize…I forgot the gum. “Oh well, I will come back tomorrow”.
How different would this trip to the market have been if all of these products had a layer of fog covering it? Let’s imagine this particular store always has a layer of fog covering all of their items all the time. How would their sales be affected?
Perhaps this is a little exaggeration, but removing the fog will always improve the sales of products, and that is the job of the marketing department to do. In this scenario however, I am not referring to some make believe fog, I am referring to the frozen food fog we find all so often in our supermarkets. How much are supermarkets losing in sales annually due to foggy doors? How much
more ice cream can be sold if the product is visible 100% of the time?
I wonder which door an ice cream company would prefer their product(s) be behind. The foggy or non-foggy door?
DON’T LOSE SALES,
GET ANTI-FOG FILM!
